The itinerary-style travel post is the easiest to write and the least interesting to read. This template pushes toward something better.
What I expected
One or two sentences on your mental picture going in.
What actually surprised me
The real content of the post. Could be a place, a food, a conversation, a logistical thing nobody warns you about.
What I’d tell a friend going there
The one piece of advice that’s actually useful, not “bring comfortable shoes.”